When was the last time you made a purchase after seeing an advertisement in a magazine? Better yet, when is the last time you watched a commercial all the way through on TV? Now let me ask, when have you been separated from your mobile phone for more than a short period of time? I bet you know exactly where it is right now – if it’s not right next to you. According to Apple, their customers normally don’t spend more than 11 minutes and 15 seconds apart from their iPhones at a time (i). Shocking, I know. Last I heard it was every 20 minutes.
Magazines, tv shows, and traditional media have forever been changed, and dare I say replaced with the devices in your hands.
With over two decades of evolution, the Internet and the related technologies have completely changed our world and brought a majority of it to your fingertips, 24/7. Think back to the days before the invention of smartphones and how they have changed our lives.
Though not everyone is glued to their mobile phone all day long, the statistics are massive enough, and the interactions so powerful we would be foolish to ignore the movement into social media through our handheld devices.
69% of the public using social media, mostly Facebook, not just once a week, but daily! 75% of male internet users are on Facebook, and 83% female. 1/3 of all teenagers currently consider Instagram to be the most important social media platform. 22% of the total world population uses Facebook – that’s billions! And 80% of the time spent on social media happens on mobile.
So what does this mean? It means you need to ask yourself some key questions right now. Like where are my marketing dollars being spent? With $80 billion a year being spent on outdated passive marketing channels such as TV, are you putting your money where your customers are?
Are you pushing out marketing pieces based on outdated models and ideas? Or are you creating engaging platforms that create not only direct results, but direct feedback loops to your customers? Because if you’re not, then you’re just giving away your money and market share to your competition.
Look around you, look at people’s behaviors, trends, and consider your customers. People are only getting more and more engaged and entwined into their devices and social media. While the platforms and the technology will continue to change and evolve, one thing will stay the same. You need to be there every step of the way, engaging with your customers, and putting your marketing dollars into strategies and solutions that will allow you to pivot and evolve in this hyper-fast economy.
To consider the enormity of change, just look at our buying decisions for fashion. We no longer solely rely on magazines and tv for fashion. Now you can just turn on your phone and open your Pinterest app to see the latest trends and even click on the outfit to get directed to the site where you can make the purchase. It’s that easy! 62% of smartphone users have purchased online, and 10% of all retail revenue comes from online. Think about Amazon and how things are changing.
While the amount of change and information out there is enormous and sometimes overwhelming, it doesn’t have to be. Our team can come in to make the process better, and paint the right picture.
We take the time to ensure there is clarity in your goals and marketing, and then we blend in our expertise and understanding of the current state of the world to create engaging marketing and PR strategies across multiple channels that get you serious ROI, and ensure you are where your customers are at.
So if you are not getting the results you want, or you worry you are wasting money, contact us today, and see how we can get you on target.
(i) Frisby, T. (2016, April 22). The amount of times we check our phones per day is insane. Aol. Retrieved from https://www.aol.com/article/2016/04/22/the-amount-of-times-we-check-our-phones-per-day-is-insane/21348887/